Top Free Marketing Resources for Small Businesses

05.02.2023 02:30 PM Comment(s) By Bayonia

Marketing is an integral aspect of any business, but for small business owners, it can be tough to dedicate the time and resources necessary to have a successful marketing strategy. There are many free marketing tools out there that can help you save time and promote your business without breaking the bank. Here are our recommendations for top marketing resources that you can use today for free!

Social Media

When used strategically, social media can build awareness, increase sales and grow your customer base. One tool that can help to accelerate your content strategy is a social media scheduling tool. This will help you to save time by providing a way for you to schedule your posts ahead of time. Scheduling Tools like Buffer and Meta Business Suite allow you to “set it and forget it” and free up time that you can use to focus on other areas of your business. 

Meta Business Suite: Meta, the social media giant previously known as Facebook, has made scheduling seamless within the Meta business suite. With the business suite, you can:

  • Publish feed posts and stories for both Facebook and Instagram at the same time.
  • Schedule posts and stories.
  • Save drafts and upload creative assets to the media library.
  • Post performance and ad management.

Buffer: This social media management tool allows you to schedule posts across multiple platforms.

  • Schedule up to ten posts across three social media platforms.
  • Perfect option for small businesses who want to schedule content on platforms other than Facebook and IG.
  • Option to upgrade to paid tiers for additional services.

Graphic Design

The battle for attention on social media, inboxes, and ad space is steep. Compelling graphics, images, and videos are vital to creating scroll-stopping content, and the number of free graphic design tools on the market continues to grow.

Canva: Canva is a popular design tool that has a free and a premium version. Canva offers all the capabilities needed to build graphics for a successful marketing campaign.

  • Wide range of templates and design elements
  • Upload your images and customize them to fit your brand
  • User-friendly
Image of canva for graphic design

Web Design

In addition to graphic design for your social media, email marketing, and ads, having a a professional and eye-catching website can help drive your business’ success in today’s digital world. 

Two free website design services tools are Wix and WordPress.

Wix: With Wix, you can create a professional-looking website in minutes.

  • Easy-to-use drag-and-drop builder
  • Offers templates and customizations
  • Add-ons including photo galleries, social media icons, and contact forms
Image of Wix templates

WordPress: WordPress is a free website builder and content management system.

  • Hundreds of website templates
  • Customization options
  • Integrates with social media platforms
  • Thousands of free plugins to enhance functionality
Image of wordpress themes

While we love both tools, we suggest Wix for beginners and small businesses for its intuitive functions and ease.

Email Marketing

Email marketing is one of the most effective ways to communicate with your audience and drive conversions while providing updates on your latest products or services. There are a ton of free email marketing tools available that can help you get started. We want to share and compare two of the top contenders, MailChimp and HubSpot.

Both of these email marketing tools offer solid free plans.

    Image of hubspot vs mailchimp


    • HubSpot has a steeper learning curve for new users.
    • But Offers fewer templates with more customization options.


    • Mailchimp is intuitively user-friendly.
    • Offers more with limited customization options.
    • Both offer drag-and-drop templates.

    Mailchimp is our recommendation for small businesses because it offers user-friendly functionality that will help you be successful without being overwhelmed.

    Free marketing tools can help you to propel your business to the next level. We hope this outline will guide you to the best resources for your needs! 

    Follow us on IG at @touchcle for marketing tips.
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